Brand Development

This brand development project for a local public library focused on creating a visual identity that reflects both its purpose and its deep connection to the community. The logo—a clean, modern mark—evokes an open book while subtly forming the letter “K,” a nod to the library’s location and local pride. Paired with a soft, muted color palette, the brand communicates warmth, inclusivity, and approachability, reinforcing the library’s role as both a peaceful retreat and an engaging hub for learning and connection.